MICRO-FOLIE
Branding / print / digital
2022
The Micro-Folie project, launched in 2016 and coordinated by La Villette in Paris, is a mobile digital museum featuring a FabLab, VR space, library, and game library.
For its first stop in Paris’s 20th arrondissement, the town hall called for projects to make art accessible to the district’s diverse communities.
“Follow the thread of your culture” uses a continuous line as a playful metaphor for the visitor’s journey — representing movement, evolution, and connection through an immersive cultural experience that celebrates diversity and creativity.
Slogan
Follow the thread of your culture
Street-marketing
Scratch-off postcards are handed out in the street instead of regular flyers. By scratching off the colored surface, passersby reveal an artwork and the campaign slogan, with dates and locations printed on the back.
A postcard is a souvenir — something discovered and shared. Just like Micro-Folie, it invites people to explore art and share that experience with others.
