MANGEZ MOINS DE SUCRE !
Get your cutlery out
Advertising campaign
2023
“Eat Less Sugar” is a prevention campaign launched by the Ministry of Health and Solidarity, National Health Insurance, and the National Institute for Prevention and Health Education (INPES). For the past 25 years, France has seen a rise in overweight, obesity, and type 2 diabetes, linked to poor diet and insufficient physical activity.
This campaign aims to raise awareness about the risks of excessive sugar consumption and promote a balanced diet.
This concept contrasts sugar and healthy food through two overlapping images —
the donut’s shape turning into a healthy plate. Inspired by the famous French HIV awareness slogan “Sortez couverts” (“use protection”), the line “Sors tes couverts” (“get your cutlery out”) adds a twist on the words: protect yourself from sugar by eating real, balanced meals.
Slogan
For your health, get your cutlery out!
